Product Marketing Scorecard (KPI's & Metrics)

How to track Product Marketing's performance

Metrics matter. Even though Product Marketing doesn't control revenue or pipeline, those metrics matter and Product Marketing can influence them.

Use this scorecard to make it clear what Product Marketing is contributing.

What's included?

• Metrics list to pick from: 25+
• Examples of each metric listed
• An example Product Marketing Scorecard all filled in

This is a collaboration with Bill Hobbib, CMO at Varicent, an sales performance management platform for Enterprises.

Become a strategic partner today!