Product Launch Tier Framework

Use Product Launch Tiers to Prioritize Launches With the Most Business Impact

It all comes down to prioritization, Start using a simple framework to help guide you in deciding what to announce and the level of resources and marketing activity to put into the announcement. Understanding the priority of an announcement will help you understand what level of effort and investment you should make in announcing it.

You can't 'shout' about every product update to the same extent - your customers will start to ignore you and potential high-impact updates will get lost.

Here's how it works:

• Define your launch tiers, associated marketing tactics per tier as well as business goals
• Prioritize your launches according to their potential impact on our revenue and business goals
• Associate each tier with a set of marketing tactics

Assessing launches against this framework means we have a fair and consistent approach to prioritizing announcements.

Download this product launch tiering framework template to start prioritizing your biggest launches.