Product Marketing Communication Pack

Make Your Mark: Establish Yourself as a Strategic Partner and Develop Exceptional Communication Skills

Turns Notion into the only tool you need to manage your cross-departmental collaboration and make your mark.

🔥 Take advantage of our limited-time offer and get €86 worth, 16 templates, of value for just €49.

Designed to help you:

→ Communicate from a place of strength and build stronger relationships

→ Build your internal standing and be seen as a strategic partner

→ Cut hours from your day and do all the admin work of communicating project updates.

Why should I use these templates?

Build for Product Marketing teams and solo PMMs that want to build stronger relationships with other teams. I've used these templates every day for the past 10 years and still use them even today. I'm a Product Marketer who's been working in SaaS for 10+ years sharpening my communication skills. I was the first Product Marketer on the ground 3x and every template is a product of 5+ years of tweaking and refining it.

What will I learn?

This pack will help you do three things very well:

1. Create the right communication for 10 specific use cases you face daily as a Product Marketing Manager when aligning with different departments.
2. Balance the right amount of detail that will ensure your audience easily comprehends what you are aiming to convey.
3. Create a personal system that will fast-track your career growth by enabling you to become a strategic partner to your Go-To-Market team, as well as your Product team, and gain visibility in your organization.

Each template is crafted for a specific use case that product marketers face daily. Become a more efficient product marketer and create more impact with your messages.

What's included?

You will get access to an overview that has all the templates listed. Each Notion page also has links to any Google Docs/Sheets which point to a customizable version of the template. Each template has a detailed module that explains the following:

• Why, how and when to use the template
• Who is the typical audience
• Best practices that will make you a more effective communicator

What are the 16 templates I will get access to?

Strategic Use (once a quarter or less)

1. One-Page Product Marketing Strategy (€9 value) - Share your product marketing strategy with other departments.
2. OKR Tracker - Document and track your Objectives and Key Results (OKR's for your Product Marketing team.
3. Team onboarding doc (€9 value) - Create your own onboarding guide for your Product Marketing team.
4. Product Launch Brief (€9 value) - This template will help you understand all the essential aspects to include when working towards a product launch. This detailed brief will make sure you don't forget any detail.

Regular use (every month)

1. Go-To-Market Team Sync - Launching a product is a complex process. It requires communication with multiple stakeholders to ensure everything goes as planned. This template will help you run this GTM stakeholder meeting smoothly.
2. Solution Messaging Guide (€9 value) - A simple template for a living internal guide that can be used by anyone in your company. The guide captures the positioning, as well as additional information about your target audience, common search terms and competitive intelligence. During a launch, this helps all of your teams stay aligned on messaging and helps marketers optimize outreach activities. Beyond the launch, it acts as the go-to resource for new and existing teammates to understand how we position and describe a solution, and is updated to reflect any changes in positioning or the market over time.
3. Competitor Messaging Tracker - The simplest way to track your key competitor’s messaging.
4. Objection Handling Tracker - Use this template to track your most common objections, so your sales team can deal with them. Includes 40 examples including talk tracks!

Day-to-day use

1. Solution Story - When a product manager, and their team, start working on building something, they have a clear idea of the problem that needs to be solved. As a product marketer, you then write the solution story: if resources were not constrained, this is the story we’d like to tell that convinces people to buy or switch. This template is a vision for the future from which we get buy-in from the Product team. It helps influence what gets built to achieve this story and, since it has consensus from Product Management, you can always revisit it to help prioritize feature scoping and resolve conflicts about priorities.
2. Project update template (€9 value) - You work in a cross-departmental setup which includes working with multiple stakeholders. In this type of environment, it is critical to help everyone stay in the loop about the details of a project This template will help you create structured updates that include all the necessary information in a concise, effective manner.
3. Decision log - Log your team's problems, proposed solutions, and decision statuses. Or apply this template to any project you are running or personal decisions you are making.

Other

1. Personal development pack (€29 value) - Gain immediate access to the 8 best Notion templates centred around personal growth, from writing your own personal user manual and career growth plan to creating your own portfolio and goal setting.
2. 'State of Me' template - To have effective meetings with your manager, you will need to manage your manager. That means updating them on key projects but also about what's on your mind. Send the outcome of this template each Friday to your manager.
3. Brag Document - A running repository of everything you have achieved. This list becomes one of the most important inputs into your annual formal performance reviews. This template makes it very easy to track your achievements in one place so you can easily refer to them when needed.
4. Async Check-in Template (€9 value) - Use this template to get rid of weekly status updates and send this over to your manager at the start of each week.
5. End of Day checklist - Run through this checklist at the end of your workday to sleep with ease.

What went into creating this Pack?

The key to becoming a more strategic partner is by listening, communicating effectively and collaborating well. That means becoming a better communicator in general. So I decided to document my journey into templates that allowed me to become just that. After building 10+ Gumroad products and 100+ hours of work, this pack was ready to be made available.

Frequently Asked Questions

1. Who is this pack for? 
   This is for anyone working in Product Marketing looking to become a better communicator across all levels of their organization.
2. Can I share this with anyone else?
   No. This product has a private license. For bulk purchases or enterprise, e-mail at stefanoskarakasis@gmail.com
3. Can I get this for free?
   No, you can't get this for free. However, if you're from a low-income country, a student or otherwise in a financial rut, feel free to email me at stefanoskarakasis@gmail.com and I'll see what I can do.
4. Can I be your affiliate?
   You can sign up as an affiliate here.
5. Can I ask you questions?
   Of course! I'm always open to chat and respond to DM's on LinkedIn. I will reply the same day, so don't be afraid to contact me. LinkedIn or email to stefanoskarakasis@gmail.com.

Click the "Buy this" button to become a better communicator today!