Competitive Market Analysis
Capture and track how your product competes with others
Competition is permanent and today's customers can easily search for dozens of solutions to problems and we can bombard them with targeted ads. So now your customers are either aware of your competitors or can easily become aware of them. Designing a comprehensive Competitive Intelligence Program will give you extreme leverage, and a better understanding of who your customers see as your competitors.
This Notion template is the All-In-One Dashboard to capture and build out your Competitor Intelligence program in a way you would want your C-suite to know.
What’s included?
- 📝 Competitor’s Profile
Collect key information to assess each competitor and how much you should care about each: (Un)common Features, Win/ Loss Reasons, Tiering, Markets, Resources, Key Value Prop, Target Audience and Target Markets.
- 🔍 Battlecard per competitor
Why we win, and lose, landmines to lay and a quick dismiss.
- 🔬 Intelligence Monitoring
The trends, and media sources, your assistant or team member need to pull out for you on a monthly (or quarterly) basis for each competitor.
- 💸 Win/ Loss Analysis
Identify the reasons why you are winning and from which competitors you are losing.
- 💡Frameworks
Recommended frameworks and methods to collect the intelligence you need.
Frequently Asked Questions
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Who is this for?
This is for anyone working in Product Marketing, Sales Enablement, or Product Ops that is looking to build out a Competitive Intelligence Program. -
Can I share this with anyone else?
No. This product has a private license. For bulk purchases or enterprise, email at stefanoskarakasis@gmail.com -
Can I be an affiliate for this template?
You can sign up as an affiliate here. -
Can I ask you questions?
Of course! I'm always open to chat and respond to DM's on LinkedIn. I will reply the same day, so don't be afraid to contact me. LinkedIn or email to stefanoskarakasis@gmail.com.